Sponsorship Opportunities with The Kerrang! Awards

Provided by Wasted Talent
The Kerrang! Awards is the biggest annual celebration of rock music in the world.

Tell us about the Opportunity / What is it?

The Kerrang! Awards is the biggest annual celebration of rock music in the world. The awards take place at Islington Assembly Hall - a Grade II listed art deco building. The awards ceremony consists of an intimate gathering of 350 people, 70% of whom are musicians. This is one of the few awards shows that musicians actually love to attend - none more so than Dave Grohl, who once brought his mother to the awards and who, last year, picked up two awards with the Foo Fighters. Very select media invites are available for the event ensuring high quality, targeted coverage.

What is the Marketing Objective?

The awards provide participating partners with a unique opportunity to speak to a valuable audience that cannot be reached by other brands during a three-month campaign. They also afford brands the opportunity to showcase themselves to the music industry.

How does it work?

The activation around The Kerrang! Awards runs from April to June. As well as the awards in June, they include a further series of events designed to bring fans closer to the music they love eg: Kerrang! Awards Launch Party, Intimate Live Shows and In Conversation live stream.

Who's used it in the past?

Carlsberg, Relentless, Triumph, Vans and Rizla

Features / Benefits

In 2019 the estimated reach of The Kerrang! Awards was in excess of 428m via the PR generated by the event. Kerrang! reaches a monthly audience in excess of 35m across all its channels - digital, socials and the magazine. Kerrang!'s appeal is also genuinely diverse: our gender split is 70% male and 30% female. Our 'for fans, by fans' ethos has seen Kerrang! grow in the last 12 months and we are now the only weekly music magazine in the UK.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details18—24-year-old smart-thinking, style-aware, engaged
10 - 15
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, London, All Regions01 Apr 20 - 30 Jun 20ENGAGEMENTEVENTS
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