Advertising in Rail & Shopping Centre Outlets: Colour Vouchers

Provided by Space in Store
Your colour branded voucher or existing brand collateral personally handed to customers in rail & shopping centre food outlets.

Tell us about the Opportunity / What is it?

A fast, effective and completely measurable channel for driving sales covering 120 rail stations and 71 shopping centres via the following branded outlets: Upper Crust, Delice de France, Caffe Ritazza, Pasty Shop, Camden Food Co., Whistlestop, Pumpkin & Millie's Cookies. Outlet staff hand out up to 1.5 million colour vouchers per fortnight per campaign. Specific outlet brands can be targeted against your customer audience demographics (e.g. Millie's Cookies for a younger female-based audience).

What is the Marketing Objective?

Delivering new customer acquisitions - directly measurable media channel. driving brand awareness amongst ABC1 audience. Driving customer loyalty - This channel can be used to drive uptake of loyalty mechanics (e.g. physical loyalty card distribution/incentives for app downloads/usage).

How does it work?

Brands decide on voucher offer and creative plus format. Outlet staff hand our branded collateral out to each customer as part of transaction. Central management of the outlets (by SSP) drives operational compliance, with staff prompted to record the distribution of every voucher. Leadtime from confirmation to campaign launch is 6 weeks.

Who's used it in the past?

This channel is successful for a wide range of products and services, both store-based and online. Brands which have promoted in this channel include: Ocado - Sainsbury's - Hello Fresh - Charles Tyrwhitt Shirts - Most track performance via redemption code or barcode.

Features / Benefits

Low cost, competitive CPT. Targeted reach up to 1.5 million ABC1 per fortnight. 100% measurable for ROI analysis. Flexible - your existing branded collateral or create something new. Strategic - align with ATL campaigns to deliver your message to ABC1 commuters during their journey (and when highly active on mobile). Additional media options are available including PDQ terminals, POS and Social Media.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kTargeted Reach up to 1.5 million ABC1 per fortnight.
All adultsBoth
LocationTimingsMarketing ObjectiveOpportunity Type
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