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Sponsorship of The Late Lounge on Jazz FM

Provided by Jazz FM
The Late Lounge plays laid back beats & chilled out tunes Mon-Thurs 10pm-1am. Opportunity to engage with an upmarket audience.

Tell us about the Opportunity / What is it?

Jazz FM is the UK's only radio station for jazz, soul and blues. Jazz FM can be accessed by Digital Radio nationally, via satellite TV, through the web at jazzfm.com and by mobile application. The Late Lounge with Claire Anderson airs Monday-Thursday 10pm-1am. The Late Lounge listener is taken on a cool journey through laid back beats and chilled out tunes. The playlist includes a diverse range of artists from Bebel Gilberto to Massive Attack and highlights the latest must-hear music. Sponsorship of The Late Lounge is currently on offer to advertisers.

What is the Marketing Objective?

Opportunity to engage with upmarket listeners and to build brand awareness.

How does it work?

Brands can sponsor The Late Lounge for a period of 6 or 12 months. Laid back beats and indulgent chill out tunes, providing the perfect way to unwind after a long day. The show provides a unique environment to engage with an upmarket audience.

Who's used it in the past?

Previous sponsors of Jazz FM programming include Aberdeen City Council, Financial Times, Southern Comfort, Universal, Microsoft, Samsung, Jaguar, Cunard, Journey Latin America and many more.

Features / Benefits

The Late Lounge provides a platform for your brand that engages the listener and creates experiential opportunities to connect with the consumer through CD's and Live Events. We can extend the Late Lounge property to amplify the sponsor's brand association in a number of ways. This includes a range of CD's and digital downloads created in the Late Lounge idiom to be used as promotional giveaways. Additionally, we can deliver a series of live events tailored to the sponsor's marketing and customer needs.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsMonthly Reach: 284,000 Adults 15+ & 202,000 ABC1 15+
25 - 34
35 - 44
45 - 54
Both
ABC1
RADIO / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearENGAGEMENTSPONSORSHIP / MEDIA
SPONSORSHIP / MUSIC / CLASSICAL
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