The HYROX fitness competitions bring together thousands of athletes with varying athletic backgrounds and fitness levels. Everyone around the world competes in the same race, on the same course and each event hosts up to 3,000 participants per day in huge indoor arenas. The competition starts with a 1 km run, followed by 1 functional workout and repeats 8 times. This combination of functional exercises and endurance makes HYROX unique yet still attainable for people from varying athletic and fitness backgrounds.

The HYROX World offers various brand activation opportunities not only through its events but with initiatives like the Pop-Up Events at Gyms, Workouts of the Week, Elite Races, Virtual Competitions which take place throughout the year. These opportunities combined with communication tools like the Website, Newsletters and Social Media offer opportunities to increase brand awareness of your products and services within your target market.

Event sponsorship in fitness events designed for EVERY BODY, giving gym goers and fitness enthusiasts a unique goal for their training.

Puma, Redbull, Concept 2, Holdstrong, Myzone, Creapure, MyPRO+, Consorsbank, Warstenier.

- Brand communication to an ever-growing training and fitness target group. - Extensive catalogue of benefits for both on and off-site Promotion/Activation. - Substantial digital communication and content Integration into the Community. - Direct touchpoints with gyms through the Gym Tour and Pop-Up Workouts. - Emotional brand connection with target market directly at "Point-of-Sweat".