Gym TV Advertising: Reach an Elusive, on the go Audience

Provided by Zoom Media
Our health club video network entertains, educates & helps power member's workouts in over 800 top-notch gyms across the UK

Tell us about the Opportunity / What is it?

Zoom Media provides a unique, cost efficient & powerful communications platform that entertains, informs & educates the active lifestyle consumer as they train, compete & socialise. Our exclusive 100% owned channel 'livegood' is packed full of wellness content, featuring fitness, food and lifestyle tips by top experts.

What is the Marketing Objective?

Immerse your brand in prime viewing positions around the gym. Clients use us as an incremental reach vehicle for their TV campaigns. Many clients have also taken the opportunity to dominate the environment with a 360 degree campaign complementing their TV ad with 6 sheets and sampling opportunities to create even more brand awareness and product integration.

How does it work?

GymTV's extensive, rights-inclusive and original artist music library provides the perfect backdrop to your venue. But it's more than just great music and tailored playlists. Showing the latest news, sports, weather and travel updates customised to your region. You benefit with built-in opportunities to generate ad revenue. The content is refreshed regularly and it's fully customizable to feature your own marketing messages, driving ancillary revenue.

Who's used it in the past?

A wide range of brands in various sectors chose to run campaigns with ZOOM Media. As a result, they garner serious results in front of influential consumers. Examples of brands who have run campaigns with us - BBC, John Frieda, Trainline, Red Bull, Ford, VW, Uber Eats, Nike, H&M Kids, Muller, Ariel.

Features / Benefits

The ultimate audio-visual solution in an uninterrupted environment. Over 3,500 GymTV screens nationally. 83% will watch GymTV whilst in the gym. Typically, 2 ad plays per hour of between 10-30 seconds.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details• 56% 16-34 yrs • 30% 35-50 yrs • Female/Male • ABC1
16 - 24
25 - 34
35 - 44
45 - 54
Both
ABC1
OUTDOOR / DIGITAL OUTDOOR
UNUSUAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESSEXPERIENTIAL
PRODUCT PLACEMENT
SAMPLING
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