Sponsorship Opportunity - Drama on Channel 5

Provided by Sky Media
From psychological thrillers to charming period dramas, discover Premium Dramas on Channel 5.

Tell us about the Opportunity / What is it?

From psychological thrillers to charming period dramas, discover Premium Dramas on Channel 5. The multi-award-winning channel's premium dramas attract millions each series, with 'glued to your seat' scripts, and exceptional talent both on and off-screen. Premiering on-air and available on demand through My5, the titles are a perfect opportunity for brands looking to build awareness at scale and a long-lasting connection with an estimated +21m adults.

What is the Marketing Objective?

Link your brand to an award winning channel and content. Quality drama offers gripping viewing that attracts a powerful and loyal audience. The sponsor will receive VOD sponsorship of these show on My5, plus dramas, such as The Royals, Hunter and The Oath.

How does it work?

Scheduling & Accreditation • Approx. 31 hours of peak premiers, and an additional 7 hoursof repeats • On-Air: Approx. 1 x 15" opener, 6 x 5", 1 x 10" closer per episode. • VOD: 10" pre-rolls & 5" mid-roll idents on SkyGo, TV VOD & 15" idents on My5

Who's used it in the past?

Numerous brands have successfully sponsored Channel 5 content in the past. Please get in touch with Sky Media for details of case studies or visit https://www.skymedia.co.uk/case-studies/

Features / Benefits

Success of Dramas on C5 • The Drowning - starring Jill Halfpenny, the series delivered Channel 5's second-largest overnight audience since 2016 when it premiered in February 2021. The drama launched to 5.1M adults and a 22% share of viewers. • The Teacher- My5 celebrated a 40% increase year-onyear following the launch of this series, which starred Sheridan Smith

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details+18.1m adults. 68% Average ABC1 Ad Monthly reach
35 - 44
45 - 54
55 - 64
LocationTimingsMarketing ObjectiveOpportunity Type
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