Get My Slice used AdSmart from Sky to help build awareness of the UK launch of their app.
Rollout of the global launch in the UK of the app which enables users to take back control of their digital footprint and earn money from selected advertisers.
The main objective was to drive brand awareness for the newly launched app. Specifically aiming to drive web visits, generate downloads and increase user retention.
Android Users in households across London / Meridian regions, which have Adults 25+ years that are in specific Experian FSS Groups. 44k households targeted, 82% reach 8x frequency with 307,000 impressions.
TOP LINE RESULTS -
449% relative uplift between response rate from the target group vs. the non target group. 7,532 downloads by the target audience via the app store during the campaign.
Client Quote - "It was fantastic to work with AdSmart from Sky for a TV campaign as we launched our business in June 2020. We believe that TV helped add a sense of scale and credibility to our launch giving people the confidence to download an app from an unknown brand."