2006 will be the best chance England have had of bringing the World Cup home since 1966, with the tournament unquestionably being the event of the year. The opportunity is to sponsor a 5 month programme of activity with the Telegraph Group to encapsulate the excitement. With some big name stars on our team (Gary Linekar, Alan Hansen, Graham Taylor) it will be a high profile campaign covering Telegraph press titles, on-line service, digital and event and sampling. See attachment for full details.

stature, awareness

The activity will start with a comprehensive build up commencing March to May featuring double page spreads reviewing England's build up progress vrs competitors each month. It will also include a pre world cup promotion running in Stella and Seven magazines, and a star packed Preview Dinner at Wembley Stadium June 1st. There will be a 32 page World Cup guide, on line and podcast activity, a Reader's pack including free paper and email/ text live updates aswell as advertising in the Daily and Sunday Telegraph.Finally, should England win there will be an 8pg souvenir edition

This is a unique opportunity.

This is a truly multi-media event ensuring you get your brand in front of a huge audience whether they are reading, watching, listening or debating about the World Cup! The programme of activity links into the key attributes of the sport, involving the audience directly in the whole experience. You will also be able to talk more directly to your consumers through the promotions and our managed events.