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THE MONGOL RALLY - BRAND SPONSORSHIP

Provided by The Adventurists
Fuel your brand with an epic adventure - The Mongol Rally

Tell us about the Opportunity / What is it?

The Mongol Rally isn't about comfort. It's about adventure and the teams that tackle 3 deserts, 5 mountain ranges and the wilderness; with no backup. The Mongol Rally is hurling yourself at 1/3 of the Earth's surface to see what happens. It's about us all knowing 'someone' who's done it . Therefore, all the brands we work with are ensured an exciting & rewarding partnership and the unique opportunity to align themselves with the true daddy of all adventures.

What is the Marketing Objective?

The Adventurists can offer your brand a multitude of outcomes. Aligning with us will give you credibility with a hard to reach audience, build brand awareness, shift attitudes and firmly stamp you with an air of authenticity. We're hell bent on helping the planet too, those we work with will help us raise bags of cash for charities worldwide. Download our media infographic attached.

How does it work?

We'll talk through your objectives and then devise a refreshing programme that work's across experiential, live events, websites, twitter, FACEBOOK, video content, and the more traditional rights associated to event sponsorship. To maximise value and gel with longer term schedules we can offer 1-3 year plans. Get in contact and we'll send you a proposal.

Who's used it in the past?

We have worked with William Grant & Sons and their premium brand Hendrick's Gin. We produced a selection of experiential events, in London, Edinburgh, Philadelphia, Madrid and Sydney. Buff, the multi-functional head wear, has been our product sponsor since 2007 and continues to market itself through our events. Our adventures are the basis of, Wild Rides, a six part series commissioned by the National Geographic Channel. Last year Kraft Foods PLC used the Rally to build campaign elements for Wispa's Time well mis-spent Facebook activity.

Features / Benefits

We love what we do. This opportunity isn't a typical event sponsorship, with whistles, hats, and logos in dustbin friendly brochures - it's about your brand being associated to life long memories, those semi fictitious stories told to grand children. We're regularly listed in the top 100 things to do, we're chuffed with that but how about becoming part of the top 100 things to sponsor?

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kABC 18-44 Males / Females
16 - 24
25 - 34
35 - 44
Male
Both
ABC1
C2
UNUSUAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 31 Jul 13BRAND ATTITUDEBRANDED CONTENT / EVENTS
EXPERIENTIAL
PUBLIC RELATIONS
SPONSORSHIP / ARTS
SPONSORSHIP / MEDIA
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