Women are increasingly enthusiastic, knowledgeable and demanding consumers of technological products, with over half saying they would be prepared to make sacrifices to own the latest model. "Handbags & SatNavs" seeks to explore women's relationship with technology and highlight their importance as a consumer group. The "Handbags & SatNavs" research was conducted using IPC's Origin Panel (a major rolling programme of research accessing a unique sample of 7,500 UK women) and looked at various aspects including the path to purchase, purchase drivers and new technology. Find out more...

To explore women's relationship with technology and highlight their importance as a consumer group.