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Sponsor 'The Originals' and Reach a Loyal Female Fanbase

Provided by Sky Media
The Originals, the hit Vampire Diaries spin-off, returns for an extended second half and is now available for a brand to sponsor

Tell us about the Opportunity / What is it?

The series tells the story of the Original vampires of when they came to America and saved New Orleans. Now, in 2013, Klaus, a hybrid, Rebekah and Elijah, vampires, come back to bring their family together and eventually take back New Orleans. After a dramatic mid-season finale, The Originals, the hit Vampire Diaries spin-off, returns for an extended second half. The show is now available for a brand to sponsor.

What is the Marketing Objective?

The popularity and loyal following of the show and the genre makes it the perfect opportunity to connect your brand with a huge section of the youth market. It's brilliant for developing affinity amongst the audience and showcasing your brand to people who are most likely to experiment and stay loyal to a brand they can associate with.

How does it work?

Scheduling & Accreditation: •Syfy, Syfy+1 and Syfy HD. •Premieres 22:00 on Tuesdays. •13 x 60 minute episodes. •Approx. 4 repeats per week. •Approx. 520 sponsorship credits. •Sponsor logo can appear on the on-air promos (if sign off is early enough).

Features / Benefits

•Syfy UK's biggest series acquisition since V in 2010. •A massive fan following with the second half of the season promising to be bigger and better. •The first 9 premiere episodes grew in audience starting at just less than 300k and finishing with over 350k individuals.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsover 350k individuals per episode
16 - 24Female
Both
ABC1
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL04 Mar 14INCREASE LOYALTYSPONSORSHIP
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