Reach 15 million bar goers nationwide with Admedia

Provided by i-media Limited
Advertising to a sociable audience out & about in Bars, Pubs & Clubs.

Tell us about the Opportunity / What is it?

Working with many landlords including the UK's biggest nightlife operator Luminar & owners of popular bar chains such as Slug & Lettuce, Yates, and The Sports Café, we have exciting advertising opportunities in up to 900 venues. In every one of these environments we offer A3 Washroom panels & Experiential advertising. Our gender targeted A3 Washroom panels are free from clutter, ensuring they capture people's attention during their visit. Capturing sociable consumers who are extremely receptive to advertising messages while they are enjoying themselves in their leisure time

What is the Marketing Objective?

Admedia's Style Bars, Pubs & Clubs provide advertising solutions within venues ranging from the nations independent pubs to the UK's biggest nightclubs. With audience targeting being more important than ever, we offer unique packages targeting students, professional, pub goers, sports fans & music/dance lovers. Our research tells us a person will visit a bar washroom 3 times in one night, meaning our advertising catches them at a time when they want to make sure they are still looking their best. We also add creative elements in the bar itself, such as sampling.

How does it work?

Consumers can't help but engage with our A3 Washroom panels. They're the ultimate in captive advertising & situated in an uncluttered environment where they simply cannot be missed, offering longer dwell times & gender targeting that no other outdoor advertising can rival. They're great for multiple creative executions whether it be tongue in cheek, fun, serious or informative. Our Direct Response Tear Offs-business card size take away slips, help extend your campaign into pockets & purses. We even offer SMS, MMS & QR codes mechanics to link the campaign with online content

Who's used it in the past?

Our Style Bars, Pubs and Clubs advertising is perfect for a range of advertisers. We've carried campaigns for big brands from various categories including Max Factor, Budweiser, T-Mobile, Ladbrokes, Bare Escentuals, plus many more. Our talking panels attract film clients as they play short audio clips, combined with the mobile technology to show film trailers. We often carry safety message from Transport for London and also health messages from Primary Care Trusts around the UK.

Features / Benefits

- True gender targeting. - High Impact - 3 washroom visits on average per night up to 4 times a week. - Long dwell times - 55 secs: male and 105 secs: female. - One to one impact. - Total share of view. - National, local & regional opportunities. - Clutter free environment. - Reaching consumers at multiple touchpoints. - Over 18 creative.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReach 15 million bar goers nationwide with Admedia
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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