Multiple touch-point advertising to reach a core SME audience stopping at Motorway Service Areas.
Business users require a place to relax, catch up with work and meet contacts when on the road - Motorway Service Areas (MSAs) are perfect destinations for this audience, offering facilities such as free wi-fi and dedicated meeting rooms. We offer advertising space at 136 MSAs across the UK.
Admedia offers brands the opportunity to advertise to an SME audience using a variety of formats across its MSA estate, namely 6 sheets, A3 washroom panels and large format digital screens.
Our media is hard to miss. Washroom advertising offers high dwell times and gender targeting, while 6 sheets and digital screens benefit from high pedestrian footfall and vehicular visibility.
Advertisers keen to reach clients with a specific B2B need, such as Intuit Quickbooks and Northgate.
7 in 10 SME decision makers use MSAs.
85% SME decision makers who stop at an MSA once a week or more are 'owners/managing directors'.
80% of SME decision makers agree that they engage with our advertising and are in a business mindset in our environment.
Our bespoke research demonstrates proven levels of recall and awareness from relevant audiences.
Coverage of the UK major arterial routes connecting all major conurbations.