Pearl and Dean provide advertisers, with innovative communication solutions to capture the imagination of cinemagoers via a wide range of both above-the-line and below-the-line media solutions. One of Pearl & Dean's most popular buying routes is the film focus package. This opportunity is for advertisers to associate themselves with one of the biggest releases of the year, Tron Legacy, sequel to the 1982 science fiction film Tron. Shot in 3D and played out in over 200 Pearl & Dean 3D screens, this is a film not to be missed!

Excellent opportunity to build awareness of your brand with a captive cinema audience.

By buying into a specific film such as Tron Legacy, the advertiser will be present in all Pearl & Dean screens showing this film. Our cinema portfolio includes circuits such as Showcase, Empire and AMC.

Many advertisers have bought into film packages. For example, Omega in Quantum of Solace, Nivea in Sex and the City, CBBC in Shrek Forever After.

The Film Focus package is ideal for targeting a specific audience or film whilst minimising film product wastage. Admissions are estimated, and the advantage of this type of package is if the film over delivers as do your admissions and this is at no further cost to the advertiser.