The Nick Experience is a brand-new, immersive pop-up event for kids and families, kicking off at Easter 2022.
The Nick Experience is a brand-new, immersive pop-up event for kids and families, kicking off in Easter 2022, the event will tour different locations throughout the kids' school holidays.
Brands will have the unique opportunity to partner with The Nick Experience and reach potential 400,000 consumers on the ground, supported with on-air, and social activity. The immersive experiences offer advertisers a unique platform to engage with attendees or promote a brand or product, in an exciting and playful family environment.
The first event tour will take place in Easter 2022, during the school holidays. Following this, the event will tour across major UK cities, during kids school holidays across the year. Each of the 4 events will run for 14-days, with a total capacity of 100,000 per run. The Nick Experience will have three distinct zones - The Bikini Bottom Beach, The Nick Jr Experience (pre-schoolers, kids 4-6 and parents), and The Nick Studio Tour (kids 7-14-year-olds).
UK's Biggest Family Event! - 4 x 14-day event, 400,000 attendees across five cities with supporting activity on-air/social.
Opportunity to become one of three event equal sponsors of The Nick Experience.