Partnership opportunities with Toni & Guy

Provided by CScreens
Reach highly social and influential ABC1 woman & men during visits to Toni & Guy salons.

Tell us about the Opportunity / What is it?

TONI&GUY has been voted a Super Brand for the last 3 years and is the official haircare sponsor of London Fashion Week. This coupled with their professional range of haircare products makes TONI&GUY an aspirational fashion and beauty brand. This opportunity allows a brand to advertise directly to influential group of ABC1 females and males.

What is the Marketing Objective?

The TONI&GUY Salon experience is designed to be a time of luxury and pampering, making the client feel special; free samples, complimentary drinks and a TV entertainment system are all part of the indulgent experience allowing brands to build awareness and drive sales among an influential ABC1 female and male audiences. Campaign comes with full management and reporting.

How does it work?

Partnership package includes; TV Audio spots on a network of 1,338 in salon screens, distribution of 100,000 samples throughout 250 nationwide salons, a page in the triannual magazine as well as a digital sponsorship banner accessible via tablet and mobile across 250+ nationwide TONI&GUY salons for 4 weeks. Or straight TONI&GUY TV Spots can be booked on it's own.

Who's used it in the past?

Previous users include Scavi & Ray, Reiss, Mango, Cadburys, Universal Films, O2 & The Kooples.

Features / Benefits

Screens positioned in high dwell time, high impact areas. Dwell times between 90 minutes and 3 hours. Approx. 400,000 unique salon visits per month from a 18-44 ABC1 Female and male audience with a high disposable income delivering 1million+ Impacts - customer average spend per year £520. Highly social audience that are influential among peer groups.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kApprox. 400,000 unique salon visits per month
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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