Partnership Opportunities to Meet the Demand of Health & Fitness

Provided by Zoom Media
We provide a unique, cost-efficient & powerful communications platform for brands to engage with the purchasing population.

Tell us about the Opportunity / What is it?

Zoom Media's self-regulated advertising environment targets over 6 million Active Lifestyle Consumers across 800+ health clubs and gyms and 150+ Toni & Guy salons across the UK. Our network engages high-value influencers through GymTV, digital, mobile, & custom promotions. With 15% of consumers making purchases directly after the gym, Zoom Media engages with consumers when they are most receptive to advertising.

What is the Marketing Objective?

The gym is fast becoming the most effective environment for brands to connect with today's consumer. The focus on physical and mental health places gyms at the forefront of digital media. Zoom Media provides a unique, cost-efficient and powerful communications platform for brands to engage with a large segment of the purchasing population who are hard to reach via traditional forms of advertising and sponsorships.

How does it work?

The gym provides an environment for brands to engage hard-to-reach audiences to discover, learn and purchase their products and services. We find the most creative ways to enhance member experience by bringing brands to the right consumer — at the right time, in the right place. Partnerships include TV and content sponsorship opportunities, gym sampling & branding, and membership offers. Zoom uses various data points to redefine target audiences, including using swipe card data, consumer data insights and independent research to understand consumer preferences.

Who's used it in the past?

We've worked with everyone from the NHS and British Airways, to Google and Mercedes across every major gym chain in the UK, making Zoom Media the UK's leading ad solution for health & fitness. Our audience are not just into fitness — we provide each brand with the ability to effectively promote their products and services to the 79% of members who talk about brands they see in our gyms.

Features / Benefits

GymTV advertising drives a higher incremental ROI than most media environment, with an average advertising incremental reach of 13% when complemented with other advertising & sponsorship environments (radio, TV and online).

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details98.3% of network 69% ABC1 65% main shoppers
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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