Advertise in Gyms using Digital 6 Sheets (D6)

Provided by Zoom Media
The Return of the Gym: Connect to the Active Lifestyle Consumer by engaging with the 70% who enjoy watching digital advertising.

Tell us about the Opportunity / What is it?

ZOOM delivers targeted ad campaigns to over 335 screens across The Gym Group and Bannatyne Health Clubs. Which means you can now directly engage with the 70% of consumers who enjoy watching digital advertising whilst working out. These large vertical digital screens are installed in areas with high traffic and long dwell times to get maximum exposure. Exciting and pertinent content makes Digital 6-screens important to the gym goer's experience including health club class schedules, live news, weather, trainer info and social feeds.

What is the Marketing Objective?

Zoom Media's high engaging panels enable brands to advertise bespoke campaigns at the right place, right time and with the right messaging. Screens can be found in areas that increase brand exposure. We recognise the changed circumstances in the gym industry post re-opening as we navigate the new paradigm. We have adapted our trading approach, to reflect estimated and actual audience variations. We are making access to our D6 inventory simple, flexible and easy to plan / buy whilst encouraging OOH investment.

How does it work?

Increase campaign efficiency using strategic content planning to produce effective campaigns based on real data insights - Time of Day, Day of Week, Gym/Screen Location, Number of Creatives, Number of Production or Installation costs. Each loop contains content relevant to your audience, guaranteeing engagement with the gym-goer. Why not integrate D6 with Gym TV to dominate the gym environment and enhance your consumer touch points.

Features / Benefits

All the panels are located in high footfall and dwell time areas, ensuring your message is not missed. Dynamic engagement, high visibility and relevant content.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details62% ABC1, 60% Main shoppers, 42% HW/K
All adultsFemale
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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