In September 2012, one of the most cherished animated movies of all time will sparkle like never before on Blu-ray DVD. Based on the world's greatest fairytale, Cinderella has captivated audiences for over 50 years and now a new generation of girls will fall in love with her all over again. Already one of our most popular princesses, Cinderella is also enjoying a new look with updated character art and a fresh and relevant look for 2012.

This is a fantastic opportunity to create distinct standout by positioning your brand alongside one of the most iconic Disney characters of all time. If your marketing objectives are to connect with families on an emotional level, to reflect soft, positive values and to be part of a historical event, this opportunity is the ideal partnership.

Your brand will have presence on multiple Disney platforms ahead of the Diamond Edition DVD release. This will include branding across our TV channels and Princess publications, competition spots, online exposure, digital opportunities and much more. There is also the opportunity to create experiental, in-store brand events that will focus on magical themes from the movie and allow your brand to share in the magic of Cinderella's big moment.

This is a unique opportunity to be part of one of the most exciting entertainment releases of the year.

This is a fantastic opportunity to create distinct standout by positioning your brand alongside one of the most iconic Disney characters of all time. If your marketing objectives are to connect with families on an emotional level, to reflect soft, positive values and to be part of a historical event, this is the ideal partnership. Your brand will receive exposure to families, gift givers and girls 2-5. Create maximum consumer engagement by reaching your audience on a number of platforms and associate your brand with beauty, transformation, magic, sparkles and romance.