This client had only used online advertising before and decided to try some traditional media to reach new audiences and clients. Being quite a small operation it was important for the client to make their pound go as far as possible, and so decided to use Bid4Spots.
The client had a very wide demographic so we decided to include a mixture of small and large stations from different station groups to create competition. The Midlands was decided as a good test area as it had a good mix of stations for an auction
In the first week the client won 285 spots across seven stations in the Midlands, and noticed a 20% uplift in their web traffic in this area