Icon Films is proud to announce "West is West", the eagerly anticipated sequel to the acclaimed BAFTA award winning film EAST IS EAST. The orginal film won up to 36 international awards, including the Best British Film BAFTA, Indian Film Festival Award, and Special Prize at Cannes where it played in official selection of Director's Fortnight. Now you can be a official partner in the UK premiere of this new release.

Become the official sponsor of the film premiere and launch of "West is West" and associate your brand with a major film release.

ICON Film Distributor can offer: Rights to the film images, wording and talent; VIP Gala Screening within Leicester Square with a Q&A hosted by film talent; 20 preview screenings throughout the country, free to customers and the opportunity to win a cultural holiday for 2 to Pakistan. The cinema branding element of the package will include: 1 Month - Interactive Floors across 25 cinemas and 1 Month - 6ft x 4ft standees across 50 cinemas.

This is a brand new opportuninty

- Have your brand associated with a major film release in the UK film industry - Be one of the select partners on this film which delivers the only preview screenings available - Have personalised invitations for the VIP nights across the UK - Enhance the evening with a free glass of champagne on arrival - Distribute branded goody bags to customers with film memorabilia as well as fact sheet/ discount coupon.