This idea is archived

Manchester Tower, the North West's most dynamic outdoor site

Provided by City Gateway Media
The UK's 1st Skyscraper format. The height of 5 double-decker buses. Voted UK's "Top 10" by the Guardian in 2007.

Tell us about the Opportunity / What is it?

High impact LED screen advertising on one of the UK's "Top 10" outdoor sites. Located In Manchester's premier district the Tower targets a mass mixed audience and can be utilised by time of day/day of week for precision targeting, offering total flexibility - we do not charge premiums.

What is the Marketing Objective?

The Tower can bring life to your theme, message or idea and add stature, cut-through and longevity to your campaign. Research shows that advertising on the Tower is unmissable, memorable and talked about.

How does it work?

Clients can book standard or bespoke ad packages of varying lengths (10,20 or 30 seconds) with varying frequency within the 4-minute advertising loop, using full moving imagery to increase audience engagement.

Who's used it in the past?

Budweiser, British Gas, BSkyB, British Telecom,, Cadburys, Camelot, Carlsberg, Coca Cola, Coors, CRUK, Canon, Channel 4, Fox Films, Hewlett Packard, Lastminute.com Lurpak, Lloyds TSB, 3 Mobile, Monarch Airlines, Mini, Marks & Spencer, Nat West, Nescafe, Nike, Orange, Smirnoff, Sony Bravia, Sony BMG Music, Sony Films, Tiger Beer, Toyota, Thomsonfly, Trainline.com, 3 Skypephone, Unilever

Features / Benefits

Voted one of the UK's "Top 10" sites by the Guardian in 2007. The Tower is the UK's largest digital opportunity to showcase creative ideas and add exceptional impact. A head turning spectacular ideal for maintaining brand awareness over a long period of time or create immediate up to the minute cut-through.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details207,000 people per day,53% pedestrian,75.5m per annum!
16 - 24
25 - 34
35 - 44
45 - 54
All adults
Both
All
ABC1
C2
OUTDOOR / DIGITAL OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NorthAll YearBRAND STATURE
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