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Leona Lewis National Arena Tour - Big Screen Advertising

Provided by Blink TV
Blink TV is offering advertisers the opportunity to reach a targeted audience in a unique mindset.

Tell us about the Opportunity / What is it?

Blink TV is the world's leading big screen entertainment business. We operate predominantly in the live music and concert touring business, providing video equipment including giant screens for which we own the media rights. There is an opportunity for advertisers with TV/Cinema creative looking to reach an audience of ABC1&2 females by appearing on the big screens during the upcoming Leona Lewis National Arena Tour.

What is the Marketing Objective?

Reach a targeted audience in a unique mindset at a place of enjoyment. Enjoy having your brand associated with an internationally recognised artist on her inaugural national UK tour.

How does it work?

It works similar to TV or Cinema advertising. Blink TV offers opportunities for advertisers to appear on the big screens in the downtime ie. when the artists aren't on stage. Advertisers receive 4 x 30 sec slots each night of the tour.

Who's used it in the past?

Advertisers on similar artists tours include: Freederm, Impulse, Johnson & Johnson, Sure, Sony Music, L'oreal

Features / Benefits

Reach your audience at a place of entertainment and enjoy a positive association with an internationally recognised artist on her inaugural national UK tour.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k25-44 year old females. Audience varies depending on arena.
25 - 34
35 - 44
Female
ABC1
C2
OUTDOOR / DIGITAL OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL28 May 10 - 06 Jun 10BUILD AWARENESSEXPERIENTIAL
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