Despite being available in the UK for many years, high-pressure washers remain a relatively under-developed category - the tool men don't know they need. UK penetration is only 20% of home owning households, whereas in Germany this figure is nearer 50% indicating the potential for growth. Kärcher were the market leader but not yet the brand leader. Coupled with this, consumer power tool sales were down between 10 and 15% in 2008 and the pressure washer market volumes were declining. Kärcher needed to do something big to bring about a change in fortunes. Find out more...

To ensure the target audience sees how much fun Kärcher Pressure Washers can be and to drive sales over the key DIY weekends