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Girls Aloud UK Summer Tour - Headline Sponsor Target 300,000

Provided by Live Nation Ltd
An excellent opportunity to partner with the Brit Award winning Girls Aloud for their much anticipated UK tour this summer.

Tell us about the Opportunity / What is it?

Sarah, Nadine, Kimberley, Cheryl and Nicola return to the stage for their much anticipated UK tour this summer. With an audience capacity of 300,000 over a 27 date tour, this will be Girls Aloud biggest UK tour to date. The girls have recently won thier first Brit Award, and their sucess amongst a wide youth demographic is contantly growing. Live Nation invite you to become exclusive headline sponsors of their UK tour this summer.

What is the Marketing Objective?

The Girls Aloud UK Tour can be used to effectively raise a brands awareness or build affinity in association with one of the most successful UK and Global acts.

How does it work?

As headline sponsor, you will have full name in rights across all media and marketing. A sponsor who takes the rights before the announced tour will appear on all marketing and have ticketing options for branding and promotion. We have in agreement exclusive PAs, meet & greets, photo shoots and other marketing associative right to be used in conjunction with this tour sponsorship. There can also be opportunities for experiential and sampling.

Who's used it in the past?

Girls Aloud have previously been sponsored by Sunsilk, Nintendo DS, KitKat Senses and Samsung.

Features / Benefits

- Unique positioning and association with currently the biggest chart act in the UK. - The Live Nation sponsorship team have had a large amount of experience delivering and managing the events for previous sponsors. - Girls Aloud have recently won their first Brit Award and they are the world record holding girl group for the most consecutive number 1s.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k300,000 people in youth demographic attendance
0 - 9
16 - 24
25 - 34
Female
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL24 Apr 09 - 06 Jun 09BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / MUSIC / POP
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