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Gesture Controlled 6 sheet, with Microsoft Internet Explorer

Provided by Clear Channel
Clear Channel's Create team and Microsoft promoted thecapitoltour.pn website using Interactive digital 6 sheets .
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What was the Challenge / Background of the Campaign?

Micorosft Internet Explorer were promoting "the beauty of the web" and tied up with the Lionsgate release "The Hunger Games" to create a website - thecapitoltour.pn. This site included exclusive footage from the film and bespoke content, made even better with the new Internet Explorer. To tease the content and show off the beauty of the site, Microsoft chose Clear Channels iD6 unit (Interactive Digital 6 Sheet). There were 10 based across central London. The main feature was that the main menu was navigated by gesture control. Find out more...

What was the Campaign Objective?

To promote thecapitoltour.pn website, while associating the beauty of the web with the new Internet Explorer. Although Gesture Control was the main feature of the navigation system, Microsoft also utilised proximity sensing, gender recognition & augmented reality to make this a truly immersive and beautiful experience for the user.
Reference: 9697 // Posted: 20.04.12

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsYoung Adults - Hunger Games fans
16 - 24Both
ABC1
OUTDOOR
UNUSUAL
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
LondonAll YearBUILD AWARENESS
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