Vodafone wanted to bring to life their current campaign that outlined their increased customer service standards to small business owners. Team of 6 - 8 staff were deployed in Texaco petrol stations across London and the South East, as well as Vodafone call centres and offices. A variety of services were provided including windscreen washing & petrol filling on forecourts, shoe shining, breakfast delivery and general assistance.

To outline Vodaphone's increased customer service standards.

Working in teams of 2 (4 teams in all) each team was positioned at one petrol pump. One member of the team provided an optional petrol pump service & one provided an optional windscreen cleaning service to all cars that pull up at that pump. When this was done the attendant gave the driver a flyers outlining some key information regarding Vodafone tariffs and customer service levels.

Approximately 1,375 people were 'touched' by the Public Focused activity over 3 days. Approximately 1,650 Vodafone employees received a service from the Vodafone Service Squads at their offices in Newark, Banbury & Trowbridge.

The campaign was a huge success in terms of raising awareness of Vodafone's Service Squad and providing theatre and fun for customers in their everyday lives.