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CASE STUDY: TMi create an online microsite for Sega Sonic Rush.

Provided by Turner Media Innovations
Nintendo utilised TV and online, supporting the release of the new Sega Sonic Rush game with Turner Media Innovations
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What was the Challenge / Background of the Campaign?

85% of Cartoon Network kids go online - mainly to play games. So when it came to supporting the release of Sonic The Hedgehog's latest adventure, Turner Media Innovations used clever on-air spots that had kids rushing to the web. Ads, a game, a competition, a special microsite - we got it all up and running, fast. Find out more...

What was the Campaign Objective?

Sega wanted: To use online channels to support the release of the Sega Sonic Rush game. We know: 85% of Cartoon Network kids go online mainly to play games. So we created: A sonic speed nautical adventure spot that had kids shooting off to our Sega Sonic Rush microsite.
Reference: 4073 // Posted: 28.01.09

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsKids aged 6-11.
0 - 9Both
Kids HH
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
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