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CASE STUDY: TMi create an interactive game for 'Transformers'

Provided by Turner Media Innovations
Hasbro wanted to engage with kids for longer so TMI created an action-packed Transformers game targeting kids aged 4-15.
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What was the Challenge / Background of the Campaign?

Hasbro wanted to know how to engage with kids for longer than the traditional 30 second spot. At Turner Media Innovations, we know 63% of Cartoon Network viewers have pressed the red button to play games on their TV, so we created an action-packed Transformers red button game. This was supported by 10 Character Profile spots and 2 webdrive spots - driving kids online to 'choose their side' - battling for good or evil! Prizes were from the Hasbro Transformers toy range. On-air ads delivered ratings of 278.2 TVRs with the online activity delivering over 2.33m impressions Find out more...

What was the Campaign Objective?

To engage with kids for longer than the traditional 30 second slot.
Reference: 4072 // Posted: 28.01.09

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsKids aged 4-15. On-air ads delivered ratings of 278.2 TVRs
0 - 9
10 - 15		Both
Kids HH
MOBILE
ONLINE
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearINCREASE LOYALTY
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