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CASE STUDY - TMi and Garnier Ambre Solaire Kids Rapido launch

Provided by Turner Media Innovations
Turner Media Innovations created a microsite supporting the launch of kids brand 'Kids Rapido' by Garnier Ambre Solaire.
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What was the Challenge / Background of the Campaign?

Garnier asked Turner Media Innovations to create a compelling integrated media campaign for Ambre Solaire to increase sales. The challenge was to build scale and awareness around the Kids Rapido brand and to demonstrate how easy and fun it is for kids to take care in the sun. TMI created a Rapido microsite hosted on CartoonNetwork.co.uk, supported by banners and buttons which ran across CartoonNetwork.co.uk and Boomerangtv.co.uk. The site featured a sing-along feature, a Wrap, Splat, Hat! mini-game & a link to the official Garnier Ambre Solaire website. Find out more...

What was the Campaign Objective?

Increase sales of Garnier Kids Rapido.
Reference: 4191 // Posted: 16.02.09

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsChildren aged 6-11 and their parents.
0 - 9Both
Main Shopper
Kids HH
ONLINE
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearDRIVE PENETRATION
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