The challenge was to quantify the business opportunity for Tesco Mobile/O2's overseas calling SIM. South East Asian & Polish communities were our first priority. Our Research & Insight team surveyed these groups to establish a typical 24hr blueprint for each. A forum helped us test and build engaging communication strategies identifying features, media channels and messaging preferred by each group. As a result of our research, Tesco Mobile have committed an initial £500,000 marketing investment & we are now constructing a multi-lingual communications programme. Find out more...

To quantify the business opportunity for Tesco Mobile/O2's overseas calling SIM.