CASE STUDY: Real shopper loyalty programme

Provided by Winning Moves
Top Trumps leveraged its relationships with top football clubs to create a promotion timed to coincide with the World Cup.

What was the Challenge / Background of the Campaign?

In order to overcome legal restrictions regarding image rights law, we negotiated with top European and EPL football clubs to incorporate their best international players into our collection. Shoppers received four cards with every €15 spend. A collection album was made available for purchase. More than 160 million Top Trumps cards were distributed through the Real store chain and, stores organised "swap days" for collectors to exchange their duplicate cards. Find out more...

What was the Campaign Objective?

To increase customer loyalty to the Real brand, building average basket spend and frequency of visit during a highly competitive period. The programme produced improvements in market penetration and share, alongside "significant increases" in average basket spend, resulting in what Real themselves described as their "most successful-ever instant loyalty programme."

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsMore than 140 million Top Trumps cards were distributed
10 - 15Male
Kids HH
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service