Partnership opportunity with the phenomenal Diary of a Wimpy Kid

Provided by Penguin Random House
Partner with the best-selling series Diary of a Wimpy Kid from award winning author Jeff Kinney

Tell us about the Opportunity / What is it?

Diary of a Wimpy Kid is the number one best selling fiction series, with over 120 millions copies sold world wide in 42 languages. In March this year Jeff Kinney beat Roald Dahl to be named the No. 1 most popular author in British schools. We're looking for promotional partners across all fields to work with this phenomenal brand.

What is the Marketing Objective?

Drive sales and market share through a Wimpy Kid partnership. This series is perfect for getting children to really love reading, with 50% text and 50% animation the books are fun and enjoyed by children aged 7+. With the high profile of the Wimpy Kid brand this would be a highly desirable partnership for any brand who are looking to connect with a family/ child targeted audience.

How does it work?

We can work with our creative team to create bespoke editions of the Wimpy Kid series to be used for on-pack promotions as well as competitions, loyalty rewards, media giveaways and any other suitable purposes. To accompany a Wimpy Kid promotions we could look to communicate with our huge fan base of 1 million online fans on Facebook and the Wimpy Kid club. There will also be sponsorship opportunities later this year when the Wimpy Kid YouTube channel launches. We are able to work with multiple formats such as fiction books, activity, post card books and stationary.

Who's used it in the past?

In line with the Diary of a Wimpy Kid film release we worked on numerous media partnerships where the book was redeemed with a voucher from the paper. We have worked on numerous successful children's fiction promotions including an award winning on-pack token collect promotion with McCain's Smiles.

Features / Benefits

Over 120 million copies of Jeff Kinney's Diary of a Wimpy Kid books have been sold, we have a massive fan base which we can promote to through our numerous online channels. Wimpy Kid is the series parents have been waiting for to get their children into reading. There are opportunities to have multiple touch points from on-pack to online to in the media. Exclusive and completely tailored to your needs, partnering with this wholesome family feel good brand will provide a unique and lasting message for your key consumers.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsOver 120 million copies have been sold
0 - 9
10 - 15
Main Shopper
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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