In order to overcome legal restrictions regarding image rights law, we negotiated with top European and EPL football clubs to incorporate their best international players into our collection. Shoppers received four cards with every €15 spend. A collection album was made available for purchase. More than 160 million Top Trumps cards were distributed through the Real store chain and, stores organised "swap days" for collectors to exchange their duplicate cards. Find out more...

To increase customer loyalty to the Real brand, building average basket spend and frequency of visit during a highly competitive period. The programme produced improvements in market penetration and share, alongside "significant increases" in average basket spend, resulting in what Real themselves described as their "most successful-ever instant loyalty programme."