CASE STUDY: Reach Solutions & The National Citizen Service

Provided by Reach Plc
We partnered with the National Citizen Service to drive customer sign-ups for their 'Summer Programme'.

What was the Challenge / Background of the Campaign?

The NCS's primary objective was to promote the NCS Summer Programme, with the goal of generating customer sign-ups via its webpage. NCS also wanted to raise brand awareness by inspiring new and existing customers.

What was the Campaign Objective?

To drive sign ups among 15-17 year olds in the North East to take part in the NCS summer programme

What was the Solution?

We used our suite of commercial products, driven by our unrivalled reach, to meet the client's needs and objectives. The campaign proposal included the following elements: display advertising (digital and print), social media advertising and content marketing.

What were the Results?

The campaign reached 421,313 consumers and generated 16,706 total clicks on the adverts/articles. The articles generated 142 comments and were shared 182 times, and the adverts generated 2,365 individual clicks to the client's sign-up page.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details15-17 year old teens
10 - 15
16 - 24
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
North, East 03 Apr 18 - 17 Apr 18BUILD AWARENESS
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