CASE STUDY: Promoting Rimmel's Moisture Renew Lipstick

Provided by Adnostic
Adnostic created an interactive native tablet ad to encourage the users to explore and engage with the brand.

What was the Challenge / Background of the Campaign?

Rimmel London, the No.1 Brand in mass cosmetics, was re-launching into the lipstick moisture segment and wanted to promote Rimmel Moisture Renew Lipstick and build market share.

What was the Campaign Objective?

Rimmel wanted to promote the new re-launched Moisture Renew lipstick and build their credentials in colour. As well as getting across the moisture message, it was important to highlight the wide shade portfolio.

What was the Solution?

To highlight the moisturising feature, the array of colours and to engage the user, Adnostic created a cross platform interactive native ad. The ad incorporated several animations encouraging the user to explore. A tinted background comes to life with droplets rolling down the screen. Open tubes of lipstick rise up from the bottom of the screen showcasing the array of colours- you select a Moisture Renew shade to display on the model's lips and change the background. Additional interactivity included "drawing" with your finger in the shade selected and a movable kiss mark.

What were the Results?

The ad ran in Metro app and Grazia app giving Rimmel over 350,000 interactions with the ad. The client was extremely satisfied and impressed with the build and immediately requested to work with Adnostic on further digital channels. *PLEASE NOTE: For best results View Website on iPad, Chrome or Safari only*

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsover 350,000 interactions with the ad
16 - 24
25 - 34
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service