Research identified that the real barrier to success of the PCSO was not lack of awareness or understanding, instead the campaign should focus on increasing the value people put in the role of PCSOs. The challenge was to use media to create virtual meetings between PCSOs and a wider cross section of the public. Manning Gottlieb OMD worked with OMD Fuse and ITV to create an ad-funded programme that would create new contacts on a mass scale. Beat: Life on the Street followed real PCSOs and showed their work alongside the regular police and contacts with public. Find out more...

To raise awareness and understanding among the general public as well as generating enquiries from potential recruits.