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CASE STUDY: McDonald's Gift Top Trumps with Happy Meals

Provided by Winning Moves
A pan-European promotion, 7 million packs were produced in 9 weeks and used as Happy Meals promotional gifts.
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What was the Challenge / Background of the Campaign?

A pan-European promotion, 7 million packs were produced in 9 weeks and used as Happy Meals promotional gifts. Normal text-based categories were replaced by icons for multi-territory/language use. A multi-language leaflet was enclosed. Success heralded further commissions by McDonald's for Top Trumps promotional gifts in Europe. Find out more...

What was the Campaign Objective?

To drive sales and increase loyalty of McDonald's Happy Meals.
Reference: 17929 // Posted: 10.01.20

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
0 - 9
10 - 15		Both
Kids HH
DIRECT MARKETING
RETAIL MEDIA
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All Regions10 Jan 20DRIVE PENETRATIONPRODUCT PLACEMENT
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