Mateus sought to increase awareness and purchase consideration of its rosé shiraz wine. Titan created a national campaign to target shoppers at Morrisons stores. Research was conducted across three stores; Sheffield, Sutton and Lichfield pre and post campaign. The Mateus supermarket advertising campaign increased brand awareness by 21%. This raised the Mateus profile from fourth to second position in terms of brand recognition. Perceptions of Mateus were improved amongst Morrisons shoppers at the post-stage: Colourful / Bright +66% and Young / Lively / Trendy +250%. Find out more...

To increase awareness and purchase consideration of its rosé shiraz wine.