To raise awareness and drive customers to new local ScrewFix stores.

To raise awareness of the opening of two new ScrewFix stores - Bolton and Pontypridd and their opening launch offers, driving local customers to these specific stores including a "10% launch discount on your first order".

Amscreen's flexible network enabled Screwfix to target tradesmen and motorists already on the move within close proximity to their local store opening with bespoke creative copy for each store.

Shortly after their activity, the trade merchant ran another four tactical campaigns in Bridgewater, Norwich South, Glastonbury and Uckfield- to support new branch openings and promote a four day event from Wednesday 9th Feb to Saturday 12th February 2011, offering a free "ScrewFix T-shirt or Beanie Hat when you spend over £40". Since then ScrewFix have run over 20 different regional campaigns on our forecourt screens.