MADE was employed to devise a brand experience to assist in the re-launch the Fab ice lolly. Owing to the Fab's iconic 3 flavours in one; we came up with the concept of a 3 in one den with three different zones where the kids could hang out and have fun. MADE developed a brand experience sampling campaign for interactivity within the target audiences leisure time, that was fun and relevant to the brand. The theme of which became the lead strategy idea for the Above and Below the line advertising, pr and sales promotion campaign.
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