Bespoke Prize Promotion for Universals Fifty Shades of Grey.
To promote the release of the highly-anticipated blockbuster Fifty Shades of Grey, Universal asked us to help them create a bespoke prize promotion in which one lucky winner would experience an amazing prize package to reflect the hedonistic lifestyle of billionaire Christian Grey.
- Promote the highly anticipated release of the film 'Fifty Shades of Grey'
- Build Universal's customer base for future film marketing opportunities.
We designed and built a multi-territory entry platform for the UK, France, Germany and Spain to enable entrants to submit their details for the prize draw, compliantly selected and verified the winners in each country.
We also devised a brilliant billionaire lifestyle prize, which included a helicopter ride over Seattle, high-end shopping with a personal stylist, an exhilarating glider flight, a private yacht trip, an overnight stay at the prestigious Heathman Hotel in Portland, and dinner at an exclusive restaurant.
Brief to Live within 48 hours, 6,000 entries in the first 2 hours with 39,000 entries overall.
The client was delighted. We turned the brief into a live campaign within 48 hours. In the first two hours, the competition had a whopping amount of entries, and by the end of the day total entries had reached an impressive 39,000.