CASE STUDY: Car Cloud - Paperless Car Ownership Platform

Provided by Reach Plc
We partnered with Car Cloud to promote its groundbreaking new platform for paperless car ownership.

What was the Challenge / Background of the Campaign?

CarCloud Community wished to promote its groundbreaking new platform for paperless car ownership. The client chose Reach Solutions over pure digital agencies as it recognised our national presence and expertise in a wide range of digital disciplines.

What was the Campaign Objective?

To introduce the Car Cloud brand to the marketplace in Birmingham and Coventry To drive relevant traffic to the website and generate app downloadds & email subscribers

What was the Solution?

Our commercial, creative and editorial teams worked together to develop an integrated campaign for CarCloud Community that included Digital Display Advertising, Programmatic Advertising, Pay Per Click and Content Marketing.

What were the Results?

The campaign achieved more than 3,000,000 impressions and 41,000 clicks during the first four weeks of a six month campaign.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
25 - 34
35 - 44
45 - 54
55 - 64
65+
Male
Both
AB
ABC1
LOCAL MEDIA
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
MidlandsAll YearINCREASE SALESBRAND STRATEGY
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