Guinness' brand campaign goal was to drive event sign-ups and footfall for their Flavour By Fire event. Guinness also wanted to build a first-party data audience of beer drinkers to target those with a higher propensity to be interested in their Flavour By Fire event. Guinness had been unable to identify beer drinkers previously due to limitations in targeting parameters for alcohol brands. LoopMe was a winner in the Best Use of Data category at the d Awards in recognition of this campaign.

• Use PurchaseLoop Audiences pre-campaign to create an audience segment of beer drinkers and unlock a new targeting methodology for Guinness. • Leverage PurchaseLoop's AI to optimize the campaign in-flight towards brand lift goal. • Target in-market audience with mobile creative, driving user engagement and sign-ups with a clickthrough CTA to RSVP to the event.

• 42% savings - Savings for Guinness due to increased event sign-ups & reduced cost per attendee. • 2.5% CTR - Outperformed client benchmark by 25%. • 429 RSVPs - Completed RSVPs driven by LoopMe reduced cost per sign-up by 17%.