CASE STUDY - Google Exhibition Targets UK Educators

Provided by Wonder
BETT is the largest tech and education focused exhibition of its kind. It draws school management teams from 130 countries.

What was the Challenge / Background of the Campaign?

Google asked WONDER to design an exhibition space that would showcase its products to educators in a classroom-like environment at the BETT show. Working to the theme of 'Less tech-ing, More Teaching' the Google for Education team wanted to engage with this highly targeted audience and demonstrate how 'going Google' could enhance the interaction between teachers and students.

What was the Campaign Objective?

The Google stand needed to reflect the open nature of the brand. They wanted a space that would introduce visitors to products and ideas rather than the hard sell, to showcase the best use of Google products and share the success stories around them. A fun and comfortable exhibition stand where visitors could also listen to masterclasses and interact with Googlers.

What was the Solution?

We created an immersive environment in which the Google team could present ideas and concepts, and where visitors could explore, test, touch and feel the technology. Our clean and simple stand design featured live demos that encouraged visitors to ask questions whilst experiencing Google's spirit and sense of fun. We incorporated storytelling opportunities by creating a presentation area where existing Google customers could evangelize to a wider audience about the successful application of the technology in the classroom.

What were the Results?

There were 35,000 visitors to BETT in 2015. This is a 6% increase the previous year with an 87% increase in school leaders. Googlers we were able to demo 12+ products including tablets, Chromebooks, Google Drive, plus a range of classroom management tools and cloud-based apps. In addition, the Google for Education team facilitated over 50 presentations by different speakers, covering a wide range of content and hosted a full diary of one-to-one meetings.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsThere were 35,000 visitors to BETT in 2015
25 - 34
35 - 44
45 - 54
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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