AdSmart from Sky can serve different ads to different households watching the same programme.
AdSmart from Sky is the revolutionary approach to TV advertising meaning businesses of all shapes & sizes can benefit from the unrivalled power of TV. With AdSmart, different ads can be shown to different households watching the same programme. This means brands & businesses can now advertise on the nation's favourite channels, but only to the audience that matters to them. The award-winning platform allows you to select households based on factors like age, location & affluence. AdSmart's precision radically reduces the costs, making TV possible for almost any business.
Thanks to AdSmart from Sky the power of TV advertising can now be used to greater effect by existing advertisers, whilst becoming accessible for the first time to niche brands, small & medium business (SMEs) & location-specific advertisers. This means that for many advertisers who previously deemed TV not part of their marketing mix, due to its mass market approach or cost, are now adding it to the blend or replacing their old methods of direct advertising. So if you've never used TV before or made an ad & you want help along the way, you are not alone & we're here to help.
AdSmart from Sky allows you to pick and choose from a range of households attributes. There are thousands of ways you can mix the attributes to make sure your ideal customers get to see your TV ad.
In addition to the fixed attributes detailed, we also offer advertisers the option to create custom segments using your own customer data.
To see how both local/niche brands and big names have used AdSmart from Sky in lots of unique ways visit https://www.adsmartfromsky.co.uk/case-studies/ or https://www.adsmartfromsky.co.uk/brands-on-board/
Optimise effectiveness of a linear spot/campaign but can be run without a linear campaign.
Can be used for regional campaigns.
Concentrate a brand's dialogue with its core target audience.
Can be used to up-weight messages to specific audiences.
AdSmart from Sky campaign end date can be after the linear campaign end date.