CASE STUDY: Ford Galaxy target families with Classic FM

Provided by Radiocentre
Ford Galaxy target families with compelling content to drive consideration and sales.

What was the Challenge / Background of the Campaign?

Most cars have the same functionality - the same four wheels, engine & steering wheel - so the decision of which car to buy has to be driven by emotional factors. Ford Galaxy's positioning is all about 1st class travel, reflected in the excellent in-car entertainment system. Ford wanted to give consumers a sense of the unique Galaxy travel experience for families. Classic FM produced a series of 20 Hans Christian Anderson stories which ran during key family times. Linking with The Times & The Sunday Times the stories were reviewed made available on The Times & Ford websites Find out more...

What was the Campaign Objective?

To drive perception / consideration of the Ford Galaxy.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsClassic FM reaches 5.7 million people per week.
25 - 34
35 - 44
Both
ABC1
Kids HH
RADIO
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service
      

Search for Ideas

      
            

Age

            
select
            

Gender

            
select
            

Media Route

            
select
            

Marketing Route

            
select
            Full Search Options       
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service