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CASE STUDY: ChipsAway's outing on TV drives sales & web traffic

Provided by Thinkbox
ChipsAway needed to build market share and generate new business; skilful use of TV gets their message out to a mass audience.
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What was the Challenge / Background of the Campaign?

ChipsAway is the dominant brand in the minor automotive paintwork repairs sector, yet their estimation is that they currently serve less than 5% of the marketplace. The potential marketplace is massive - over 34 million vehicles are registered in the UK with research indicating that around 50% of those vehicles have minor paintwork damage. Find out more...

What was the Campaign Objective?

To build brand awareness and increase market share via direct response advertising
Reference: 7433 // Posted: 21.01.11

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BudgetReach & FrequencyTarget AudienceMedia Used
£101k to £250kLarge scale and engaged TV viewers
All adultsBoth
All
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
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