Castrol had a long history in motorsport but had never been involved in football. H&K formed Castrol's approach and shaped its ambassador strategy, which was led by Arsenal manager, Arsène Wenger. It then used the brand's unique access to tournament data to create and launch the Castrol Performance Index - a new formula able to objectively analyse player and team performance. A pan-European campaign led to more than 1.5 billion opportunities-to-see in the media and over 4 million hits on Castrol's football website - www.castrolindex.com. Find out more...

Castrol came to H&K with a bold objective: help modernise and give the brand attitude by building credibility within the sport.