CASE STUDY: ATP Race and Terracotta Tennis

Provided by Hill and Knowlton
Hill and Knowlton worked with The Association of Tennis Professionals to creatively build awareness of the 'ATP Race'

What was the Challenge / Background of the Campaign?

The Association of Tennis Professionals (ATP) tasked H&K with raising awareness of the Tennis Masters Cup in Shanghai. The tournament and qualifying process, the ATP Race, was not well known outside the tennis sphere, so creativity was the key! Artists were commissioned to create iconic sculptures of the top eight men's tennis players in the style of Terracotta Warriors; reflecting the players' battle on court. Statues were unveiled one-by-one as the players qualified for the tournament, thereby helping to explain the ATP Race. Find out more...

What was the Campaign Objective?

The objective of the campaign was to build awareness of the ATP Race amongst sport fans, outside of the Tennis sphere.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsA global reach of over 300 million through 550 articles
All adultsBoth
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service